Client: PressureSystems.com

Challenge: Redesign and re-launch this very large website (more than 200 pages) without losing current search engine rankings.

Solution: Our redesign included organizing the site into three color-coded segments, cleaning up navigation and creating individual page templates for the different content types.

Programming included writing custom page titles and page descriptions for each and every page as well as alt-tags for all images and meta-tags.

Finally, we maintained all of the original URL’s – something most companies neglect to do when redesigning a site.

Prior to launch, a ranking baseline report was generated.

Within days of the re-launch, the newly designed and programmed pages were being crawled and cached by the search engines. Within the first 30 days there was a 20% increase in traffic delivered by Google searches.

Overall traffic increased by more than 25% over the following six-month period – all organically generated (no pay-per click ads or paid advertising).